Building in public · Est. 2021
Target Launch
September 1, 2026
163 days remaining
163
Days to Launch
Sept 1, 2026
Live
Platform Status
yaybet.com
Phase I
Current Stage
Foundation
2021
Founded
Relaunching 2026
What We're Building
Mission
A crypto casino built around players — not profit
YayBet was first built in 2021. Players showed up, community formed, and something real was happening. Then it was gone.

We're building it back — better — with one question driving every decision: does this make things better for the people who trust us with their time and their money? The community isn't a marketing strategy. It's the whole point.

Founder-funded. No external investors. Full ownership. Target launch September 1, 2026.
Business Model
House-edge revenue + affiliate-driven acquisition
Revenue generated through the house edge across all games. Customer acquisition driven through an affiliate program and organic community growth — prioritizing highest-impact, lowest-cost channels first before scaling to paid.

Affiliate program will be live and open to partners at launch.
Product & Market
Target Market
Crypto-native gamblers
Crypto Twitter, degens, and the broader crypto gambling market. Players who move fast, value transparency, and share wins publicly.
Game Offering
In-house games + 3rd party
Dice
Mines
3rd Party Slots
Live Casino

In-house games built from scratch. Slots and live casino via established provider integrations.
Go-To-Market
Affiliate-first, community-led
Affiliate Program
Community
Streamers
Paid (Phase 3+)

Community building via Discord, Twitter, and Telegram already underway.
Current Status
Live & Complete
yaybet.com — pre-launch landing page
Email capture + waitlist
Countdown timer — Sept 1, 2026
Discord server — fully built
Telegram channel
Twitter @YayBetHQ
Founding member narrative
In Progress
Brand identity re-work
New landing page
Founding member merch
Developer hire
Email marketing (Customer.io)
Legal entity formation
Coming Next
Affiliate program design
Platform build begins
Community growth push
Waitlist drip sequence
Beta tester recruitment
Launch Roadmap — March to September 2026
Timeline Phase Key Deliverables Status
Mar 22 –
May 31, 2026
I — Foundation
  • Developer hired and onboarded
  • Platform architecture decided — build begins
  • Legal and entity formation complete
  • Brand identity finalized
  • Affiliate program structure designed
  • Email waitlist growing — 500+ target
  • Community growing across Discord, Twitter, Telegram
  • Waitlist email drip sequence live
Active
Jun 1 –
Aug 15, 2026
II — Build
  • Core games live in staging (Dice + Mines)
  • 3rd party slots and live casino integrated
  • Crypto wallet and payment flow complete
  • KYC and compliance layer implemented
  • Affiliate portal built and tested
  • First affiliate partners signed
  • Closed beta — waitlist members invited
Upcoming
Aug 15 –
Aug 31, 2026
III — Pre-Launch
  • Closed beta with founding members
  • Bug fixes and performance hardening
  • Launch email sequence ready to fire
  • Social content calendar loaded
  • Influencer warm-up
Upcoming
September 1,
2026
IV — Launch
  • Public doors open to all waitlist members
  • Founding member perks activated
  • Affiliate program goes live
  • Launch sequence fires across all channels
Launch
Months 9–18
V — Scale
  • VIP program launched
  • Affiliate program scaled
  • Streamer partnerships — Kick and Twitch
  • Paid advertising campaigns
Future
0
Total Tasks
0
Completed
0
Remaining
0%
Complete
Now Immediate — Within 30 Days
0/0
Legal & Entity
Engage legal counsel — entity formation and IP protection2h
Form YayBet LLC with custom operating agreement6h
Research whether existing LLC can be renewed or if new LLC is needed2h
Hiring & Team
Post developer job listing1.5h
Developer candidate evaluation and interviews8h
Brand & Domains
Brand identity re-work — questionnaire, revisions, final approval4h
Register domain variations — yaybet.io, yaybet.bet, yaybet.casino, yaybet.gg0.5h
Claim social handles — Instagram, TikTok, YouTube, Kick, Twitch, Threads, Facebook1h
Register operator profiles on major review and affiliate sites2h
Community Infrastructure
Discord server fully built — categories, channels, rules, welcome message4h
Telegram channel + pinned welcome message1h
Twitter @YayBetHQ created — bio, profile picture, yaybet.com linked1h
Landing page + email capture live4h
Countdown timer set — September 1, 20260.5h
Social links live on yaybet.com0.5h
Customer.io approved — waitlist drip email sequence built3h
Community automation tools — Discord and Telegram36h
Content & Marketing
Write YayBet origin story — what happened, why we're back, what's different4h
Draft founding member tier — perks, exclusivity, spot count, value proposition3h
Define YayBet content voice and social strategy2h
Plan referral waitlist mechanic — incentive structure and email loop4h
Three-layer content cadence established6h
Community outreach begun — Discord, Telegram, Reddit, Kick/Twitch40h
Post build log update to community channels0.5h
Operations
Security infrastructure — accounts, 2FA, access controls4h
Credentials management system — all business accounts3h
Internal task management system — fully operational2h
Phase 1Foundation — Months 1–2
0/0
Developer hired and onboarded20h
Codebase audit completed40h
Legal and IP protection — filings complete4h
LLC and operating agreement complete8h
Brand identity locked — all revisions and final approval8h
Affiliate program structure and commission model designed6h
Affiliate program terms of service drafted4h
Platform tech stack locked — architecture decided, build plan agreed8h
Phase 2Build — Months 2–6
0/0
Platform Development
MVP development — Node.js, MongoDB, React, TypeScript, Kafka, Redis, Kubernetes300h
Crypto payment infrastructure60h
Provably fair mechanics implemented40h
Sportsbook odds feed integration60h
Back office and KYC/AML pipeline80h
Marketing & Growth
Referral waitlist mechanic live12h
Affiliate portal built and tested16h
First affiliate partners signed10h
Closed beta — waitlist members recruited and onboarded8h
LaunchPhase 3 — Months 5–8
0/0
Gaming license filed20h
Gaming lawyer license review8h
Slot provider and RNG integration16h
Payment processor setup and compliance12h
Platform goes live — final QA, staging, soft launch, monitoring40h
Discord and Telegram opened to public3h
Founding member tier closes2h
Affiliate program activates — first affiliates onboarded16h
Launch email sequence fires to full waitlist4h
Launch content sequence fires across all channels2h
ScalePhase 4 — Months 9–18
0/0
VIP program launched — tiers, tooling, first VIPs onboarded40h
Affiliate program scaled — outreach, management, optimization30h
Streamer partnerships activated — Kick and Twitch20h
Paid advertising campaigns launched20h
YayBet launches September 1, 2026. Founding members get early access and exclusive perks.
Join the Waitlist